In the Press: Wildlife Adventure Safaris Featured in the North Norfolk News
- WAS Editor
- 5 days ago
- 4 min read
We are incredibly proud to share that Wildlife Adventure Safaris has recently been featured in the North Norfolk News - read the full article here.
The recent article profiled our Managing Director and Co-Founder, Phil Nolan, tracing his journey from his roots in Norfolk, UK to the rainforests of Uganda. While a hometown newspaper naturally focuses on the local connection, highlighting how Phil balances life in Dubai whilst missing the grounding pace of the Norfolk coast, building Wildlife Adventure Safaris has never been a solo endeavour.
We wanted to use this exciting press coverage as an opportunity to expand on the Wildlife Adventure Safaris story and, most importantly, shine a spotlight on the other half of our founding team: our exceptional Operations Lead, and CEO, Peter Nsubuga.
The Partnership at the Heart of Wildlife Adventure Safaris
The true foundation of our safari company is a partnership that brings together two very different, yet perfectly complementary, worlds.
Phil first travelled to Uganda as a tourist in 2021, seeking a change of pace from his high-tempo corporate career in Dubai. It was there that he met Peter. A former high school teacher turned phenomenal wildlife guide, Peter possesses an unparalleled knowledge of East Africa’s ecosystems and a deep, infectious passion for his home country. They stayed in close contact, and after countless discussions about how to create a genuinely different kind of travel company, they opened the doors to Wildlife Adventure Safaris in 2023.
Today, we operate as a seamless cross-border team. While Phil handles the global business functions, marketing, and our unique security intelligence from Dubai, Peter is the heartbeat of our operations on the ground in East Africa. He manages our day-to-day itineraries and leads our world-class team of guides across Uganda and Rwanda. Phil still travels to Uganda twice a year, including leading our annual client expedition to the summit of Mt Stanley (5,109m) in the Rwenzori Mountains, but it is Peter’s operational excellence that ensures every adventure runs flawlessly.
A Lasting Commitment to East Africa Wildlife Conservation
One of the key themes discussed in the article was our team's profound respect for the wildlife we visit. There is something uniquely soul-soothing about being close to wild animals, and tracking the mountain gorillas in the rainforests of East Africa is a humbling, magical experience. You have just one hour to sit with a Silverback and his family, and that time absolutely races by.
But as both Phil and Peter passionately advocate, we must protect these environments. The recovery of the mountain gorillas and rhinos - species that were once on the brink of extinction - are monumental success stories driven by dedicated East African conservationists. We are incredibly proud that the tourism industry, and the permit fees our clients pay, are vital contributors to these thriving ecosystems.
Setting a New Standard for Safe East African Safaris
What truly differentiates Wildlife Adventure Safaris as an organisation is our uncompromising approach to duty of care - a direct result of Phil’s extensive background in risk management. Before going full-time with us, Phil served as an officer in the British Army, followed by nine years at International SOS, where he rose to Security Director, managing risk for clients across 50 countries in the Middle East, north, east and southern Africa, Eastern Europe and Central Asia.
We take our duty of care very seriously and prioritise safety over our commercial bottom line. Whether managing the operational realities of regional travel or navigating wider concerns, our approach is data-led and highly proactive:
Vetted Operations: Acknowledging that road travel is often the highest risk in the region, Peter ensures we utilise the highest standard of vetted transport providers and guides, paired with strict incident response protocols.
Comprehensive Cover: Every Adventurer benefits from medical emergency plans, aeromedical evacuation cover, Garmin GPS tracking, and satellite communications for remote areas.
Actionable Intelligence: We provide our Travel Partners with robust intelligence feeds, including an Ebola Watch dashboard and a weekly Tourism Intelligence brief, allowing us to pivot smoothly - such as seamlessly transferring Ugandan itineraries to Rwanda if travel restrictions arise.
We are thrilled to see Wildlife Adventure Safaris recognised in the press, but we are even more proud of the team and the operational standards that make our trips so special.
Why not read some of our 5-Star Reviews to see what our Adventurers have to say.
If you would like to read the full feature, you can find it on the North Norfolk News website. If you are ready to experience the magic of East Africa with a team that puts your safety and experience above all else, reach out to us today to start planning your itinerary.
Tel: +256 751 200 900 | +971 55 599 7752
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